26.03.2013

New design of the international presence


Christmas is a family celebration – and in time for this occasion the LAPP Insulators corporate family is launching its new uniform appearance. The new design presents, with its imagery, a complete solution featuring the interconnectedness of people, products and industry-specific solutions employed at LAPP Insulators.

The concept focuses on the strong bond between the European and American subsidiaries and operating under the common umbrella of the LAPP Insulators brand. The new website of LAPP Insulators features improved navigation and a clear structure with access optimized for – both specific applications and product ranges.

At the same time highlights what makes LAPP Insulators unique to the insulator manufacturing industry: individual industry solutions with optimal products and best in class customer service. This level of service is achieved by focussing on research & development and customer needs. As part of our new website there has been a purposeful optimizaion of content to satisfy the ever increasing demands for information.

The result is a uniform bilingual website that allows every customer to see the cohesiveness of the LAPP Insulators Group and its strengths at first glance. Not to be overlooked is the emotional component the technically oriented industrial company was given during this process – a distinctiveness in the industry allowing the company to stand out amongst the competition and making it unmistakable.

The website content for LAPP’s Alumina subsidiary located in Redwitz, Germany, is currently under construction.

 

 

2012/12/21


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